After facing a serious supply problem, as well as a shortage of French fries, the company that now manages the former McDonald’s restaurants, “Tasty and Tasty”, announces that it has solved the problems and is opening its restaurants.
Oleg Paroev, CEO of the company “Tasty and that’s it”, welcomed the activity in the first 100 days, but withheld important details about sales, revenues, new products and import markets.
Since opening on June 12, the restaurants have sold more than 1.2 million burgers, Paroev told reporters, occasionally enjoying bigger sales days than McDonald’s.
McDonald’s left Russia after a Western backlash against Moscow’s military campaign in Ukraine, which included a wave of economic sanctions, and sold all its restaurants to a local licensee, Alexander Govor, in May.
The restaurant chain’s results have exceeded the company’s expectations since reopening, but challenges have also been “much more complicated” than originally expected, Paroev said.
Potato supply problems have left many of the chain’s restaurants without fries this summer.
“I suffered for two or three months“, said Paroev. He also added that the supply of potatoes has now been resolved, declining to say which countries are now sending potatoes to Russia.
Mirroring a broader trend among Russian companies seeking to avoid the impact of sanctions on Ukraine, “Tasty and That” plans to replace imports of critical ingredients with local products, Paroev said.
Since September 16, “Tasty and That” has been serving cola on tap, now offering Dobry Cola, after Coca-Cola limited its operations in Russia.
With 820 locations currently open in Russia and millions of rubles spent on rebranding, Paroev also said he is in talks with the remaining former franchisee to join the Vkusno&tochka brand.
Tags: Russia, McDonald’s,
Publication date: 20-09-2022 21:11